It’s in your wallet. Every time you buy a product from a company that does the right things for people and planet, you’re sending a powerful message: continue doing right, and you will profit. Every time you buy something from a company that does the wrong things for people and planet, you send a very different message: go ahead and shortchange social responsibility for the almighty dollar, we don’t care.

It’s pretty simple. You vote each day with your dollars. You send a message. You create positive change.

Our goal

Our goal is to build an unstoppable movement of conscious consumers that, by choosing the right products, motivates more companies to adopt a triple bottom line approach; one that values the social and ecological bottom line as well as the financial bottom line.

Keep an eye out for our new website, launching this summer!

Recent Additions

While we're preparing for the new site launch this summer, we've also been adding content to our current site. Please be sure to browse through some new photos, read a few blog entries, and watch the video coverage we've received from Chicago's North Shore Insider.